In my previous post I alluded to some choices a florist has when they receive an order from an order gatherer. As a member of a wire service they are bound by some rules. One of which instructs them to fill the order to value. The entire conversation began here. The $100 arrangement of flowers you ordered online arrives in a flower shop reading a value of $100 but in essence the value is discounted as the order gatherer take their cut, 20%. The florist who receives this order

This post is dedicated to explaining the mechanics of your transaction when ordering flowers online from an order gatherer. The original post where I started the conversation can be found here. What is an order gatherer? Simply defined it is an entity that portrays itself as a florist when in fact they most likely have never touched a flower and most likely are not floral designers. More importantly they do not have the depth of knowledge a local florist has or the knowledge